About AOC

AOC Marketing Research is a research provider specializing in recruiting and implementing focus groups, in-depth interviews, large-quota taste tests, central location tests, home-usage tests and other research at our facility in the Charlotte metropolitan area.

Founded in 1986, we are an owner-operated facility with a focus on quality recruiting and personal service. Our expertise is handling all the details so that our clients can focus on the research. Our continued dedication to the client experience is why our clients consider us their Preferred Research Partner.

Meet Our Team

Betty Collins / CEO

Betty is the “C” in AOC and has steered the growth of the company from a single mall facility in the early 1990’s to the four-suite premier focus group and taste test operation that it is today. Betty has managed and operated field services for over 30 years and has overseen the recruiting and implementation of almost every kind of in-person research study. Today, Betty manages the accounting and regularly lends her experience and insight. Her most valuable role is her support of the team and friendship with the staff.

Betty is married with three children and four grandchildren, and enjoys spending time with her family and friends. Her passion is AOC.

Cathleen Christopher / President

Cathleen is responsible for the overall operations of AOC. She began her career in marketing research as a mall interviewer while attending college, then gained executive experience with a variety of industries before joining AOC in 2007. Her focus throughout her career has been in client services and office operations. She has a passion for excellence in service, and enjoys working with her team to streamline processes and identify solutions. She is a member of the Insights Association and is PRC certified (Professional Research Certification) which is an Insights Association designation.

Cathleen is married with two children and enjoys spending time with her family. In her spare time, she volunteers with local young adults in crisis to help them find employment and become independent.

Mimi Rambo / Vice President

Mimi supports our clients and works with the principals and staff to set priorities and manage resources. She joined AOC in 2010 after serving as a Field Director for a full-service research company, and brings over 25 years of project and facility management experience to her role. Mimi’s broad industry knowledge gives her a keen understanding of client needs and how to best meet them. Her priorities are quality recruiting and client satisfaction.

Mimi enjoys traveling and spending time with family and friends. Sitting on the beach with a book and listening to the ocean is one of her favorite things. College basketball is another, she is an alum of UNC-Chapel Hill and an avid Tarheel basketball fan.

Maria Henry / Project Director

Maria has a diverse background with over 20 years of project and people management experience. Maria has been with AOC since 2010 and supervises many of our home-use and multi-phase projects. Her specialty is business professional projects.

Marianne Inserra / Project Director

Marianne joined AOC in 2011 and supervises many of our consumer and low incidence projects. She has an Associate’s Degree and over 20 years of business experience with a variety of industries, including advertising.

 

Meet Our Team


Betty Collins / CEO

Betty is the “C” in AOC and has steered the growth of the company from a single mall facility in the early 1990’s to the four-suite premier focus group and taste test operation that it is today. Betty has managed and operated field services for over 30 years and has overseen the recruiting and implementation of almost every kind of in-person research study. Today, Betty manages the accounting and regularly lends her experience and insight. Her most valuable role is her support of the team and friendship with the staff.

Betty is married with three children and four grandchildren, and enjoys spending time with her family and friends. Her passion is AOC.


Cathleen Christopher / President

Cathleen is responsible for the overall operations of AOC. She began her career in marketing research as a mall interviewer while attending college, then gained executive experience with a variety of industries before joining AOC in 2007. Her focus throughout her career has been in client services and office operations. She has a passion for excellence in service, and enjoys working with her team to streamline processes and identify solutions. She is a member of the Insights Association and is PRC certified (Professional Research Certification) which is an Insights Association designation.

Cathleen is married with two children and enjoys spending time with her family. In her spare time, she volunteers with local young adults in crisis to help them find employment and become independent.


Mimi Rambo / Vice President

Mimi supports our clients and works with the principals and staff to set priorities and manage resources. She joined AOC in 2010 after serving as a Field Director for a full-service research company, and brings over 25 years of project and facility management experience to her role. Mimi’s broad industry knowledge gives her a keen understanding of client needs and how to best meet them. Her priorities are quality recruiting and client satisfaction.

Mimi enjoys traveling and spending time with family and friends. Sitting on the beach with a book and listening to the ocean is one of her favorite things. College basketball is another, she is an alum of UNC-Chapel Hill and an avid Tarheel basketball fan.


Maria Henry / Project Director

Maria has a diverse background with over 20 years of project and people management experience. Maira has been with AOC since 2010 and supervises many of our home-use and multi-phase projects. Her speciality is business professional projects.


Marianne Inserra / Project Director

Marianne joined AOC in 2011 and supervises many of our consumer and low incidence projects. She has an Associate’s Degree and over 20 years of business experience with a variety of industries, including advertising.

Contact us today to reach one of our team members about your upcoming project.

Contact Us