About AOC

AOC Marketing Research specializes in recruiting and implementing focus groups, in-depth interviews, large-quota taste tests, central location tests, home-usage tests, mock juries and other research in Charlotte, North Carolina.

Founded in 1986, AOC is an owner-operated facility with a focus on quality recruiting and service. Our goal is to exceed client expectations from project proposal through completion. Our continued dedication to the client experience is why our clients consider us their Preferred Research Partner.

Meet Our Team

Betty Collins / Founder & CEO

Throughout her 30+ years in the industry, Betty has experienced almost every phase of marketing research at the field service level. Betty’s primary role is to offer her experience, guidance and support to the AOC team. Her passion for marketing research and commitment to excellence sets the standard at AOC.

Betty-Collins

Cathleen-Christopher

Cathleen Christopher / President

Cathleen has served as President since 2007. She is focused on streamlining processes, maximizing productivity, and creating opportunities for the team to be successful. Her primary objective is to anticipate the needs of each client to ensure the best experience possible. Cathleen is a member of the Insights Association and is IPC certified.

Courtney Shanklin / Director of Marketing & Client Solutions

Courtney joined AOC in 2019. She is responsible for marketing, business development, and nurturing strategic client relationships. Courtney seeks to understand each client’s needs to create a unique and memorable experience. With an emphasis on customer service, she develops creative solutions to complex business problems.

Courtney-Shanklin

Maria-Henry

Maria Henry / Project Director

Maria joined AOC in 2010. She specializes in managing home-usage tests and multi-phase projects. She is adept at simplifying the seemingly complex. Maria enjoys building relationships with clients, respondents and the staff. She utilizes her years of experience to ensure all her projects are implemented seamlessly.

Marianne Inserra / Project Director

Marianne joined AOC in 2011. She specializes in managing qualitative and quantitative projects with a focus on consumables. Marianne masterfully synthesizes information and uses strategic thinking to effectively manage her projects. Her innate ability to catalog information allows the staff to implement studies more efficiently.

Marianne-Inserra

 

Meet Our Team

Betty-Collins
Betty Collins / Founder & CEO

Throughout her 30+ years in the industry, Betty has experienced almost every phase of marketing research at the field service level. Betty’s primary role is to offer her experience, guidance and support to the AOC team. Her passion for marketing research and commitment to excellence sets the standard at AOC.

Cathleen-Christopher
Cathleen Christopher / President

Cathleen has served as President since 2007. She is focused on streamlining processes, maximizing productivity, and creating opportunities for the team to be successful. Her primary objective is to anticipate the needs of each client to ensure the best experience possible. Cathleen is a member of the Insights Association and is IPC certified.

Courtney-Shanklin
Courtney Shanklin / Director of Marketing & Client Solutions

Courtney joined AOC in 2019. She is responsible for marketing, business development, and nurturing strategic client relationships. Courtney seeks to understand each client’s needs to create a unique and memorable experience. With an emphasis on customer service, she develops creative solutions to complex business problems.

Maria-Henry
Maria Henry / Project Director

Maria joined AOC in 2010. She specializes in managing home-usage tests and multi-phase projects. She is adept at simplifying the seemingly complex. Maria enjoys building relationships with clients, respondents and the staff. She utilizes her years of experience to ensure all her projects are implemented seamlessly.

Marianne-Inserra
Marianne Inserra / Project Director

Marianne joined AOC in 2011. She specializes in managing qualitative and quantitative projects with a focus on consumables. Marianne masterfully synthesizes information and uses strategic thinking to effectively manage her projects. Her innate ability to catalog information allows the staff to implement studies more efficiently.

Contact us today to reach one of our team members about your upcoming project.

Contact Us