About AOC

AOC Marketing Research is a research provider specializing in recruiting and implementing focus groups, in-depth interviews, large-quota taste tests, central location tests, home-usage tests and other research at our facility in the Charlotte metropolitan area.

Founded in 1986, we are an owner-operated facility with a focus on quality recruiting and personal service. Our expertise is handling all the details so that our clients can focus on the research. Our continued dedication to the client experience is why our clients consider us their Preferred Research Partner.

Meet Our Team

Betty Collins / CEO

Betty is the “C” in AOC and has managed and operated field services for over 30 years. She has overseen the recruiting and implementation of almost every kind of research study.

Cathleen Christopher / President

Cathleen is responsible for the overall operations of AOC. She started in marketing research as a mall interviewer while attending college, and gained executive experience with a variety of industries before joining AOC in 2007.

Mimi Rambo / Vice President

Mimi has a Bachelor’s degree in Business Administration from the University of North Carolina and was formerly the Focus Group Facility Manager at MarketWise. In 2010 she joined AOC, bringing with her over 20 years of marketing research project and facility management experience.

Amanda Hutto / Project Director

Amanda joined AOC in 2009 after earning a Bachelor’s degree in Marketing from the University of South Carolina. Her specialties include taste tests, central location tests, and ongoing panel projects.

Maria Henry / Project Director

Maria has a diverse background with over 20 years of project and people management experience. Maria has been with AOC since 2010 and supervises many of our home-use and multi-phase projects. Her specialty is business professional projects.

Marianne Inserra / Project Director

Marianne joined AOC in 2011 and supervises many of our consumer and low incidence projects. She has an Associate’s Degree and over 20 years of business experience with a variety of industries, including advertising.

Meet Our Team


Betty Collins / CEO

Betty is the “C” in AOC and has managed and operated field services for over 30 years. She has overseen the recruiting and implementation of almost every kind of research study.


Cathleen Christopher / President

Cathleen is responsible for the overall operations of AOC. She started in marketing research as a mall interviewer while attending college, and gained executive experience with a variety of industries before joining AOC in 2007.


Mimi Rambo / Vice President

Mimi has a Bachelor’s degree in Business Administration from the University of North Carolina and was formerly the Focus Group Facility Manager at MarketWise. In 2010 she joined AOC, bringing with her over 20 years of marketing research project and facility management experience.


Amanda Hutto / Project Director

Amanda joined AOC in 2009 after earning a Bachelor’s degree in Marketing from the University of South Carolina. Her specialities include taste tests, central location tests, and ongoing panel projects.


Maria Henry / Project Director

Maria has a diverse background with over 20 years of project and people management experience. Maira has been with AOC since 2010 and supervises many of our home-use and multi-phase projects. Her speciality is business professional projects.


Marianne Inserra / Project Director

Marianne joined AOC in 2011 and supervises many of our consumer and low incidence projects. She has an Associate’s Degree and over 20 years of business experience with a variety of industries, including advertising.

Contact us today to reach one of our team members about your upcoming project.

Contact Us