At AOC, we’re proud to call Charlotte, NC home—and we believe it’s one of the smartest places in the country to conduct market research. Whether you’re testing a new product, gathering consumer insights, or exploring emerging trends, Charlotte offers a rich, dynamic environment to uncover the insights you need to make confident decisions.

Here’s why Charlotte stands out:

A Diverse and Representative Market

Charlotte’s demographics closely mirror those of the broader South—and, in many ways, the nation. With over 2.4 million residents in the metro area, the city’s population is large enough to provide statistically significant data and diverse enough to reflect a variety of lifestyles, income levels, and cultural backgrounds. If you’re looking to reach a cross-section of America, Charlotte is the place to do it.

A Thriving Economy That Fuels Consumer Insight

Charlotte is the second-largest banking center in the U.S., home to major institutions like Bank of America and Truist. But it’s not just finance—Charlotte was recently ranked #8 in the nation for industry variety by WalletHub. From energy and healthcare to logistics, tech, and manufacturing, Charlotte’s economic diversity offers a unique opportunity to tap into multiple sectors and professions during your research. This economic energy translates into nearly $15 billion in annual retail sales, making Charlotte a prime city for B2C insights, product testing, and consumer behavior studies.

A High Quality of Life = Engaged Participants

Charlotte consistently ranks high for quality of life. With excellent healthcare, green spaces, schools, and cultural attractions, the city attracts residents who are invested in their community and eager to participate in meaningful research. When respondents enjoy where they live, they’re more likely to show up engaged, focused, and ready to contribute.

A Strategic Location in the Southeast

Positioned between Atlanta and the Research Triangle, Charlotte is easily accessible and highly connected. With Charlotte Douglas International Airport offering direct flights to and from nearly every major U.S. city, your team can be onsite with ease—or we can host remote, hybrid, and virtual sessions tailored to your needs.

Your Research, Elevated

At AOC, we’ve designed our Charlotte facility with researchers in mind—from private lounges with secure Wi-Fi to a fully equipped test kitchen and ServSafe-certified managers. Whether you’re hosting taste tests, interviews, or usability studies, every detail is built to deliver high-quality, efficient, and impactful research.

Ready to experience the Charlotte advantage for your next study?

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